Strategy+
Execution

Scale your operations, not your headcount.

I build intelligent software systems for growing SMEs and emerging mid-market companies, helping them take their business to the next level.

You’re growing. Your systems aren’t.

What worked at $2M breaks at $10M. Your team is firefighting instead of building. You’re hiring to handle volume that smarter systems could absorb.

You’ve seen the pattern: buy a tool, customize it endlessly, work around its limitations, eventually abandon it.

The problem was never the technology. It was building solutions before understanding the problem.

There’s a better way.

Strategy First
Software Second
Dave with a goofy smile and pretty pink glasses

G’day. I’m Dave.

I’m a military officer turned MBA, turned philosopher, turned software architect. I’ve led teams, managed P&Ls, and built large-scale commercial systems.

An unusual path but one that taught me to connect the why to the how and the what.

Most business problems aren’t technology problems — they’re thinking problems. And most software projects fail not because of bad code, but because nobody asked the right questions first.

Strategy without execution is just theory. Execution without strategy is just motion.

I work with founders and technical leaders to build intelligent software that connects the dots of their business.

No handoffs. No “success managers.” Just strategy, architecture, and reliable delivery.

Before you build anything, make sure you’re solving the right problem.

Book a free discovery call. We’ll map your bottlenecks, identify what should be systematized, and figure out if working together makes sense.

No pitches. No pre-built solutions. Just strategic thinking about your specific business.

Book a free discovery call