Strategy+
Execution

Most AI projects fail to deliver.
Yours doesn't have to.

You’ve been here before.

You spent $100K+ on an AI initiative. The demo was impressive. The vendor was credible. The technology worked.

But three months later, your team abandoned it. The AI couldn’t adapt to your actual workflows. It repeated the same mistakes. It required so much manual context that using it took longer than doing the work manually.

The problem wasn’t the technology - it was the approach. Nobody took enough time to question whether you were solving the right problem or whether the solution would actually fit how your business operates.

But there’s a better way.

Strategy First
Software Second
Dave with a goofy smile and pretty pink glasses

G’day. I’m Dave.

I’m a military officer turned philosopher turned software architect who’s spent the last decade building commercial software applications at scale.

That’s an unusual path, but each piece matters.

Philosophy taught me to question assumptions and think critically about problems. Military service taught me project leadership and decision-making under uncertainty. And a decade building software taught me how to ship production-grade workflows that integrate deeply with business operations.

I work directly with founders and technical leaders to turn ambiguous business problems into working software. No handoffs. No “success managers.” Just strategic thinking, technical architecture, and hands-on delivery.

How I work

You’ll never know less about your project than you do today.

That’s why so many software projects fail - they commit to solutions before understanding the problem well enough.

I work differently: monthly cycles of continuous learning and delivery that adapt based on reality, not requirements set in stone from the beginning of a project.

Each cycle delivers one complete, production-ready workflow that learns from feedback, integrates deeply with your operations, and compounds in value over time.

Scale the number of cycles and team size up or down depending on your needs. No big bets. No lock-in. No scope creep. No surprises.

Build the right thing
Then build it right

Before you build anything, make sure you’re solving the right problem.

Let’s spend 30 minutes understanding your operations and identify where bespoke software and AI workflows can actually move the needle for your business.

No pitches. No pre-built solutions. Just strategic thinking about your specific business.

Book a free discovery call