
I’m a military officer turned MBA, turned philosopher, turned software architect. I’ve led organisations with hundreds of staff, managed 8 figure P&Ls, and built large-scale commercial systems.
An unusual path but one that taught me to connect why to how and what.
When software becomes an anchor rather than an asset, it’s no longer a technical problem — it’s a business problem. And these problems can’t be fixed just by rewriting code, but by identifying what’s actually blocking your growth.
I work by developing a deep understanding of your organization’s software and technical processes, how your stakeholders actually use it, and where they align or don’t align. Then I deliver a roadmap of prioritized actions to remove obstacles blocking your growth.
2020 - Today
I help organisations eliminate the technical obstacles to growth. I work with founders and leaders running Ruby on Rails systems to identify which technical constraints are creating strategic business drag and help their engineering teams eliminate them. This involves developing a deep understanding of their organization's software and technical processes, how their stakeholders actually use it, and mapping the alignment between business goals and software reality. Then I deliver a roadmap of prioritized actions to remove obstacles blocking your growth.
2011 - 2020
I studied, researched, and taught philosophy at the University of Queensland while undertaking an MA and PhD. My work centered around computational approaches to philosophy, understanding how large-scale data shapes decision-making and democracy, and building digital tools to improve critical thinking and reasoning. This period trained me to question assumptions, distinguish symptoms from causes, and reason clearly about complex systems — skills that now underpin every technical decision I make.
2005 - 2010
After completing an MBA and traveling extensively, I worked as a consultant, team leader, and manager with Flight Centre before becoming General Manager of Wicked Campers. I managed over 100 staff across multiple states and countries and grew a $20M P&L at more than 20% year-on-year. This role grounded me in commercial reality: cash flow, operational constraints, incentives, and the difference between theoretical improvements and changes that actually move the business.
1994 - 2001
I served as a Maritime Warfare Officer in the Royal Australian Navy, specialising in navigation and diving. At sea, I was responsible for the safety and operation of a $250M vessel and 175 sailors, often operating under uncertainty and time pressure. Military service taught me disciplined decision-making, accountability for outcomes, and how to act decisively with incomplete information — lessons that still shape how I approach risk in software and business.
Let’s take 30 mins so we can learn about your business, what’s slowing it down, and see if there is scope for help.